Who are we?
Whatever It Takes is a unique artwork campaign
launched by 21st Century Leaders Ltd, the wholly owned trading
subsidiary of Trade plus Aid (British charity registration number 1061376).
We have gathered over 700 leaders: royalty, Nobel Peace Prize laureates, business leaders, actors, musicians, artists, fashion designers, sportsmen and sportswomen and writers.
Many of the world's most celebrated public figures have put their names to our projects. By becoming 21st Century Leaders, these public figures are pledging to do ‘whatever it takes’ to address issues of the 21st Century.
We work with our leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation.
Whatever It Takes
We are proud to introduce you to the Whatever It Takes collection, featuring ‘symbols of hope for the 21st Century’ drawn by leaders in the worlds of fashion, film, television, music and sport.
The signed artwork donated by each Leader is his or her original work, and has been donated for the exclusive use of the Whatever It Takes campaign which has so far raised over $8 million for 21st Century Leaders through licensing royalties.
Whatever It Takes supports key global development causes including poverty alleviation, environmental conservation and the protection of children.
If you’d like to learn more about what we do, take a look at our causes.