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£530,861 • $1,040,769 • €710,281
In The Media
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PRESS REPORT (2.6MB)
Download our press report (2.6MB file size) to see how much media coverage we have received. You will need Adobe Reader to view this report. 
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Full List
Below is a list of media articles featuring 21st Century Leaders and www.whateverittakes.org.
Friday 1st June 2007 - LEE JEANS and Whatever it Takes
Thursday 31st May 2007 - Wake up with George Clooney
Tuesday 1st May 2007 - 21st Century Leaders is a unique charity artwork project.
Saturday 3rd March 2007 - I know this is old news, but how lovely is the Coldplay designed mug.
Thursday 1st March 2007 - Buy a mug signed by George Clooney and help support CARE
Thursday 1st March 2007 - Fancy a cofee date with gorgeous George Clooney or Nicole Kidman?
Tuesday 13th February 2007 - Some time back, we featured the Roger Moore Saint mug, a charity mug from Whatever It Takes, sold to make money for Mr Moore's chosen charity. Well, if you're more of a Bowie fan, you can now do your bit for charity with the David Bowie mug.
Tuesday 6th February 2007 - Celebrity charity mug designed by Giorgio Armani for Whatever It Takes
Sunday 4th February 2007 - Fancy a cofee date with gorgeous George Clooney or Nicole Kidman?
Sunday 4th February 2007 - Lee jeans has called upon Kaiser Chiefs, Bloc Party and Doves to design the artwork for a range of limited-edition T-shirts.
Thursday 1st February 2007 - The Tee Room will launch its inaugural collection at the London streetwear tradeshow Margin… Lee Jeans has partnered with 3 UK bands (Block Party, Doves, and Kaiser chiefs) and the Whatever It Takes charity to design limited edition jeans and T-shirts.
Monday 29th January 2007 - The mugs in Zrike's Whatever It Takes collection are designed by celebrities, including David Bowie, Claudia Schiffer and here, Giorgio Armani
Thursday 18th January 2007 - A shopkeeper is hoping to raise cash for charity by donating profits from sales.
Thursday 18th January 2007 - More celebrity china for good causes
Thursday 11th January 2007 - For those who feel they over-indulged this festive season...
Wednesday 10th January 2007 - A new project called Whatever It Takes has launched a selection of specially designed mugs by a variety of famous people.
Wednesday 10th January 2007 - Whatever it Takes Mugs (Nicole Kidman, George Clooney & Samuel L. Jackson).
Wednesday 10th January 2007 - Or coffe, or hot chocolate - put whatever you fancy in the latest celebrity-designed offering, which this time is a range of mugs featuring stars' artwork (see Nicole Kidman's self-portrait below).
Wednesday 10th January 2007 - Have you ever fancied drinking coffee with your favourite celebrity? Well now you can...
Tuesday 2nd January 2007 - It’s better to give than to receive so the saying goes.
Wednesday 20th December 2006 - LONDON, United Kingdom, December 20 (UNHCR) – Legendary Italian fashion designer Giorgio Armani is toasting a better future for refugees this festive season with a limited edition mug that he has created to help support the work of the UN refugee agency.
Friday 1st December 2006 - Limited Edition Beauty Boxes
Tuesday 28th November 2006 - Nicole Kidman Whatever It Takes charity artwork mug, £9.99.
Wednesday 18th October 2006 - A helping hand from the red carpet
Sunday 1st October 2006 - Leading tableware manufacturer Churchill China has taken a stroll down the red carpet for its latest project, the exclusive 'Whatever It Takes' range of fine china mugs.
Tuesday 1st November 2005 - Incontournables accessoires de la panoplie de tout rocker qui se respecte, les chaussures ne servent pas qu’à nous transporter d’un point à un autre, ou à maintenir certains sur leurs deux pieds en fi n de soirée, elles sont une des composantes...
Monday 12th September 2005 - Franz Ferdinand are among a group of stars aiming to raise over £1.5million for worthwhile causes.
Saturday 10th September 2005 - Foo Fighters frontman Dave Grohl joins Ozzy, Iron Maiden, Velvet Revolver, Green Day, Mastodon, Funeral For A Friend, HIM and My Chemical Romance by donating artwork to the "Whatever It Takes" charity.
Monday 5th September 2005 - Mastodon recently contributed artwork to the charity 21st Century Leaders which uses donated piece to create merchandise which is then sold with 100 per cent of the net profits going to a cause chosen by the contributor.
Thursday 1st September 2005 - I've had the first listen to some new Scissor Sisters tracks...and I can't wait for their new album.
Wednesday 31st August 2005 - All you need to know for the next two weeks.
Monday 22nd August 2005 - If you fancy a new hip accessory and want to help a good cause at the same time, then the new limited edition music charity wristbands are for you!
Friday 12th August 2005 -
Thursday 11th August 2005 - Scissor Sisters are to play a charity warm-up gig before their headline appearance at the V Festival, it has been revealed.
Wednesday 10th August 2005 - Scissor Sisters are doing a secret gig with Bananarama. So it's not a secret now.
Wednesday 10th August 2005 - New York popsters perform in aid of the Elton John Aids Foundation and the Joe Strummer Foundation for New Music before they headline the V Festival this weekend.
Wednesday 10th August 2005 - In a world exclusive. Xfm can reveal that Scissor Sisters will be playing a very special one-off charity show at the Kentish Town Forum in London later this month. And we have all the ticket details.
Wednesday 10th August 2005 - Scissor Sisters will warm-up for their forthcoming V Festival appearances with a special show at London's Forum on August 18.
Wednesday 10th August 2005 - SCISSOR SISTERS are to do a club show to warm-up for their headline appearance at V FESTIVAL.
Monday 1st August 2005 - Yeah yeah, we know you're thinking that charity stuff's always a bit, well, boring right?
Monday 1st August 2005 - Sometimes the simplest ideas are the best. Like a charity that gathers original artwork from leaders in all fields: royalty, film, music, sports, literature etc. A simple idea, the charity behind this is 21st Century Leaders (21CL).
Monday 1st August 2005 - 21ST CENTURY LEADERS - As good an idea as charity is, its just never struck you as something you want to get involved with before, right? Well that's what Slash and HIM's Ville Valo thought too, until this happened...
Friday 15th July 2005 - Music fans could be in with the chance of coming face-to-face with their favorite band at a massive music festival on the Shropshire border next month.
Sunday 10th July 2005 - Volvic, the Danone-owned water brand, is splashing out on a wave of direct marketing to take advantage of the growing popularity of summer music festivals.
Saturday 9th July 2005 - Music festivals offer organisers and sponsors the perfect opportunity to capture data on thousands of people – predominantly the youth market. According to Jessica Philips, they are grabbing it with both hands.
Friday 1st July 2005 - Add these wristbands designed by celebs like Scissor Sisters and Franz Ferdinand to your collection and help raise money for their chosen charities.
Monday 27th June 2005 - With an ever growing army of celebrities getting involved in efforts to raise awareness of poverty in Africa, some have hit out against campaigns which they say are "high on celebrity octane" but low on political substance.
Sunday 26th June 2005 - There are so many slogans that have been used so I just wrote Wank for Peace.. I am not trying to become the heavy metal version of Bob Geldof but if you can make people laugh, I mean it's just a stupid thing that I wrote you know…
Saturday 25th June 2005 - An enterprising charity organisation by the name of 21st Century Leaders has been gathering original artworks from musicians - a self-portrait or message of hope for the future, for instance - and turning them into merchandise like T-shirts and wristbands
Saturday 25th June 2005 - Wearing wristbands designed by stars like Joss Stone.
Thursday 23rd June 2005 - Some of the biggest names in rock have teamed up to design their own wristbands for charity.
Tuesday 21st June 2005 - Rock legends Slash, Ozzy Osbourne and Scott Lee have put thier own stamp on a £2m charity project launching at this month's Download festival.
Monday 20th June 2005 - 21st Century Leaders gets famous people to draw an artwork, they then put it onto some merchandising and sell it, giving all the money to charity.
Friday 17th June 2005 - Master of subtlety Ozzy strikes again.
Friday 17th June 2005 - ROCK singer Ozzy Osbourne is urging the world to "wank for peace".
Wednesday 15th June 2005 - Some of rock's biggest names, including Ozzy Osbourne, Scott Ian and Slash, have donated original artwork for wristbands...
Saturday 11th June 2005 - Ozzy, Slash and Ville "Wank for Peace"
Saturday 11th June 2005 - Bands get behind charity bands!
Tuesday 31st May 2005 - One woman persuaded more than 200 stars to create artworks for their favourite causes. Charlotte di Vita tells Ed Caesar why this is just the start of her global charity campaign
Thursday 1st July 2004 - Sir Roger Moore, 76, the star of seven bond films is now a special ambassador to Unicef. He lives with his forth wife, Kristina, in Switzerland and has three children.
Monday 1st March 2004 - Charlotte di Vita has devoted her life to promoting ethical trade through her charity Trade plus Aid. For her latest project, she is selling art specially created by celebrities - sweet charity, indeed. By Julia Llewellyn Smith
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