The Product Story
Over 650 21st Century Leaders in the worlds of fashion, film, television, music and sport, have donated their original artworks and signed messages of hope for the future, to join Whatever It Takes - a unique artwork campaign launched by 21st Century Leaders Foundation, charity registration no. 1061376.
Featuring these artworks on products which are designed and sold under licence worldwide, Whatever It Takes has already raised over $6,220,346 for charity.
Each Whatever it Takes product range raises a minimum amount for 21st Century Leaders Ltd., which donates its net proceeds to 21st Century Leaders Foundation for selected projects, including those nominated by the celebrity artists, in support of key global development causes – poverty alleviation, environmental conservation, and the protection of children. Click here to learn more about the causes we support.
21st Century Leaders Foundation works closely with its partners to develop products and packaging inspired by the wonderful original artworks donated by over 640 21st Century Leaders. Each product is developed in line with our environmental policy and created by manufacturers who work to our ethical trading policy.
If you are interested in becoming a Whatever It Takes licensee, please click here to contact us, or visit our representative’s website to learn more about licensing.